True Classic is hiring a Creative Strategist to develop persona-driven creative strategy and performance-informed messaging across paid media channels.

What you’ll do

Analyze creative performance across hooks, messaging, structure, tone, offers, and claims to shape testing roadmaps.
Turn customer insights, customer experience feedback, and media performance data into scalable creative systems and campaign concepts.
Build persona-based messaging frameworks and write direct-response hooks, scripts, captions, headlines, and landing-page concepts.
Author creative briefs with clear hypotheses, strategic insights, success metrics, and execution guidance.
Develop platform-native strategies for Meta, TikTok, YouTube and Shorts, and connected TV.
Partner with Creative, Media Buying, Analytics, Customer Insights, production, legal, and brand teams.
Use AI tools to accelerate research, ideation, copy development, and creative workflows.

What you bring

Experience in creative strategy, performance marketing, copywriting, or direct-response advertising.
Familiarity with Meta, TikTok, YouTube and Shorts, connected TV, ad managers, Looker, and creative analytics tools.
Strong strategic thinking, copywriting, creative analysis, and consumer psychology skills.
The ability to translate performance data into testable creative concepts and measurable business outcomes.
Strong cross-functional collaboration skills and comfort managing fast-paced creative workflows.
Familiarity with direct-response frameworks and lightweight prototyping tools such as CapCut, Premiere, Figma, Photoshop, or Canva is a plus.

This hybrid role is based in Calabasas and requires three days per week in the office.