Creative Strategy
Director of Growth Creative
Dr. Squatch
LocationMarina del Rey, CA
WorkplaceHybrid
Employment typeFull-time
Compensation$190,000–$210,000
Dr. Squatch is hiring a Director of Growth Creative to lead direct-response creative strategy, analytics, and production across Meta and TikTok.
What you’ll do
- Own a performance-creative roadmap tied to revenue, testing, and scaling goals.
- Build creative frameworks, hook libraries, concept pipelines, and reusable playbooks.
- Develop TikTok, TikTok Shop, creator, affiliate, and Meta creative systems.
- Use metrics such as thumbstop rate, hold rate, CTR, CVR, and ROAS to guide investment.
- Build and lead a performance-creative team and manage agencies, creators, and freelancers.
- Partner across growth, brand, ecommerce, analytics, and channel teams.
What you bring
- Six or more years in performance or growth creative, including two years leading a team.
- Hands-on expertise in TikTok and Meta direct-response creative.
- A personal background in writing, production, filming, or content creation.
- Strong creative-analysis skills and experience scaling DTC or B2C brands.
This role works three days per week at Dr. Squatch headquarters in Marina del Rey.