Growth & Paid Media
Director of Growth Marketing
Brooklinen
LocationNew York, NY
WorkplaceHybrid
Employment typeFull-time
Compensation$165,000–$195,000 + equity and 15% target bonus
Brooklinen is hiring a Director of Growth Marketing to lead its full-funnel investment strategy and in-house growth team.
What you’ll do
- Own growth strategy across search, paid social, affiliate, connected TV, and other channels.
- Manage media budgets and forecasts against traffic, efficiency, ROAS, and new-customer goals.
- Lead testing across creative, platforms, and the customer journey.
- Use marketing-mix modeling, incrementality testing, and other measurement approaches to guide investment.
- Partner with Creative, Brand, Ecommerce, Analytics, and Finance and present recommendations to senior leaders.
- Shape the team structure and develop Brooklinen’s channel managers.
What you bring
- Seven or more years in marketing with deep performance and growth expertise.
- Experience leading an in-house paid-media function for a scaled DTC brand.
- A record of managing media budgets above $10 million across multiple channels.
- Strong command of DTC economics, attribution, analytics tools, and people leadership.
The hybrid schedule includes two core in-office days per week at Brooklinen’s New York headquarters.