Casper is hiring a Manager of Growth Marketing to develop and optimize customer-acquisition programs across digital and offline media.

What you’ll do

Co-develop paid-media strategy spanning acquisition and awareness goals.
Plan across paid social, search, programmatic, affiliate, content, direct mail, podcasts, and TV or connected TV.
Build channel forecasts, manage budgets, and use attribution and incrementality testing to guide allocation.
Oversee agency partners, campaign launches, performance reporting, and ongoing optimization.
Collaborate with analytics, brand, and creative teams to improve messaging and channel results.
Maintain relationships with major platforms and identify useful new tools, formats, and opportunities.

What you bring

Five or more years directly managing large media budgets across online and offline channels.
A track record of improving ROAS and other growth KPIs.
Strong knowledge of campaign structure, bidding, creative, feeds, and landing-page testing.
Experience managing teams and agencies and evaluating multiple attribution approaches.

This hybrid role requires on-site work at Casper’s Richmond, Virginia office.